Search Engine Marketing Course in Jaipur
Search engine marketing or search marketing in short is promoting a website on a search engine using free(SEO) and paid(SEM) tactics. The term is collectively used for the online marketing practices to reach the top position for different search queries. These days paid advertising is considered the main part of SEM. Search Engine Marketing Course in Jaipur will provide you with complete knowledge of Google Adwords, Microsoft AdCenter and Yahoo search marketing.
What is in the Search Engine Marketing Course ?
Our Search Engine Marketing Course in Jaipur is divided into two sections PPC and SEO.
PPC is a paid form of advertising where the advertisers have to pay for each click a visitor makes. It is the quickest way of showcasing your products and services on the SERPs(search engine result pages). More than 67 % of the searches are performed from Google which makes Google Adwords program the main focus of Pay Per Click advertising.
Our PPC section mainly focuses on the Google AdWords platform. The students learn how to advertise for –
Google Display Network (banners ads via the Google AdSense service)
You will become an expert in selecting keywords that resonate with the user’s search intent and strategizing PPC campaigns. Once you have completely grasped the above three tactics you can –
- Understand Quality Score
- Optimize Conversion Rate
- Market Analysis
- Use the best Techniques for Ad writing
- Implement Bid Management Plan
- Keyword Research
- Keyword Analysis
- Leverage Relevance
- Account Structure
- Use Best Practices for Targeting Ads
- Retargeted Ads
- Effective Landing Pages
SEO is the process of optimizing your website for the search engines through on-site changes and earning links authentically(for free).
Our Search Engine Marketing Course in Jaipur covers the following SEO tactics –
Reputation and redirection
Who should attend this course?
Taking a search engine marketing course will help you in reaching your costumer’s screen directly. Our curriculum is designed for people who want to establish themselves as search engine marketers. People who are entrepreneurs, computer science graduates, Marketing graduates are best suited.
What do you require?
If you have a good command over English and can readily learn tactical skills, search engine marketing course is a great opportunity for you. You must have basic computer skills and a sound understanding of the internet.
Why should you choose this course?
The search engine marketing course helps you understand the bidding and budgeting process of the paid search.
This course is a must for people who want to –
1. Get a Professional Certification(Google Adwords Certification)
2. Showcase search engine marketing Skills
3. Improve CV/Resume
4. Grow a Career in Online Marketing
Career path/job opportunities
After the completion of our search engine marketing course you can undertake the following roles –
Search engine marketer
Online Advertising Manager
Search Engine Marketing Consultant
Digital Acquisition Marketing Manager
About the tutor
Our tutors have worked on a variety of niches in the online market. All of them are Google certified professional who worked with the leading industry specialist for years. With experience they have gained expertise in search engine marketing campaign management and performance tracking.